IDEO Reinvents British Manners for WIRED UK – Articles


Editor David Rowan: “…So we’re excited to have worked with IDEO this issue to solve a particularly British problem. How, we wondered, would they set about tackling the urban rage that is rendering our cityscapes ever more aggressive? All credit to IDEO – they may be working for Obama, Nokia and the NHS, but they found time to pursue our project with deep, fresh thinking. Their conclusion – after research that included completing a course at nightclub-bouncer school – is that we need to start by relearning how to queue. After you, then.”

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