Sustainable change requires the right mental model | Reframing Behavior | Patterns

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By Holly and Gretchen: “…Designers have traditionally focused their energies on physical objects, seeking to optimize their functionality, usability, and desirability. But helping people make needed changes in their lives requires more than physical objects. People import mental models to new experiences, and if they are to change their habits, they must first change the attitudes on which they rest. Designing for sustainable change means finding the right mental model…”

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