Tim Brown and Jocelyn Wyatt in the Stanford Social Innovation Review

“…Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were first to embrace this new approach—called design thinking—now nonprofits are beginning to adopt it too. …” 

read the article here: http://www.ssireview.org/articles/entry/design_thinking_for_social_innovation/

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