MyFord Touch – Case Studies – IDEO


Another project (done in 2007) that we can now talk about: With the MyFord Touch, IDEO helped conceive signature interface elements for all future Ford vehicles launching in 2010. The elements connect drivers with in-car technologies and let them stay connected to their digital lives outside the car. Read the case study here:

This was introduced by Ford some days ago at the CES – watch it here: – scroll down to the 3rd video and go to minute 26…

some other posts about it:…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s