Another project (done in 2007) that we can now talk about: With the MyFord Touch, IDEO helped conceive signature interface elements for all future Ford vehicles launching in 2010. The elements connect drivers with in-car technologies and let them stay connected to their digital lives outside the car. Read the case study here: http://www.ideo.com/work/item/myford-touch/
This was introduced by Ford some days ago at the CES – watch it here: http://www.thefordstory.com/smart-technology/ces-keynote-speech/ – scroll down to the 3rd video and go to minute 26…
some other posts about it:
http://www.engadget.com/2010/01/07/myford-dash-and-sync-app-ecosystem-make-us…
http://www.businessweek.com/innovate/next/archives/2010/01/ford_and_ideo_r.html
http://www.coolhunting.com/archives/2010/01/myford_touch_in.php
