Alex Bogusky’s blog: The first Cannes Lion for not advertising at all

“… So my hope for the 2011 Cannes Crystal award is some brilliant agency works with their client to pull all the advertising to children and takes home the Cannes Crystal Grand Prix Lion in the inaugural year. And that would be the end of that. Because as soon as you can win an award for it, we ad folk are all over that shit. …”

nice one…

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