Alex Bogusky’s blog: The first Cannes Lion for not advertising at all

“… So my hope for the 2011 Cannes Crystal award is some brilliant agency works with their client to pull all the advertising to children and takes home the Cannes Crystal Grand Prix Lion in the inaugural year. And that would be the end of that. Because as soon as you can win an award for it, we ad folk are all over that shit. …”

nice one…

#HackFwd for Lars Hinrichs – Case Studies – proud work of #IDEO

A very exciting project we have been working on in Europe over the last half year:

“Lars came up with the idea for an early-stage, pre-seed, evergreen investment company for top technology talents across Europe. His vision: free the best developers and coders from their day jobs and help them build their own game-changing companies. He also wanted to unleash European talents, to enable European innovation to go global.

He tapped into IDEO to turn his vision into reality and help him design the business from scratch. …”

Congratulations to Lars and the impressive team!

Read about it here or visit

“Everything new looks strange” – El Bulli to Close Permanently


El Bulli closed their business every year for half a year to create the innovations for the next year – a very inspiring radical approach to innovation. And now Ferran Adrià announced: “Research will be prioritized over production.”

Read the press release here:

Cooper-Hewitt Names Designer Bill Moggridge as Director

Bill Moggridge, a founder of the design firm IDEO who is widely credited with designing the look of the first commercial laptop, has been named director of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum in New York.

Chester Higgins Jr./The New York Times

Bill Moggridge, new director of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum, created the look for the first commercial laptop.

Congratulations Bill!

How Apple Got Everything Right By Doing Everything Wrong (by Leander Kahney)


One Infinite Loop, Apple’s street address, is a programming in-joke — it refers to a routine that never ends. But it is also an apt description of the travails of parking at the Cupertino, California, campus. Like most things in Silicon Valley, Apple’s lots are egalitarian; there are no reserved spots for managers or higher-ups. Even if you’re a Porsche-driving senior executive, if you arrive after 10 am, you should be prepared to circle the lot endlessly, hunting for a space.
But there is one Mercedes that doesn’t need to search for very long, and it belongs to Steve Jobs. If there’s no easy-to-find spot and he’s in a hurry, Jobs has been known to pull up to Apple’s front entrance and park in a handicapped space. (Sometimes he takes up two spaces.) It’s become a piece of Apple lore — and a running gag at the company. Employees have stuck notes under his windshield wiper: “Park Different.” They have also converted the minimalist wheelchair symbol on the pavement into a Mercedes logo.
Jobs’ fabled attitude toward parking reflects his approach to business: For him, the regular rules do not apply. Everybody is familiar with Google’s famous catchphrase, “Don’t be evil.” It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that — proponents say — are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.
It’s ironic, then, that one of the Valley’s most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship — Google CEO Eric Schmidt sits on Apple’s board, after all — but by Google’s definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future. Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn’t do that either…

read on at